To encourage new product development in the pasta market by rewarding those who are striving to develop the market through innovation and recipe development.

This category is open to any product launched within the 12-month qualifying period of 1 September 2018 to 30 August 2019 and which is still on sale at the time of judging. Products short-listed for this award will be presented to a panel of judges for sampling. This award is for the best product and not a range.

Two separate awards will be presented within this category under the following headings:

  • Best new retail pasta product
  • Best new foodservice pasta product