To recognise successful marketing and promotional initiatives by businesses operating in the UK pizza, pasta and Italian food industry. This award is open to all those involved in the market, including suppliers and the judges seek to identify initiatives that have been used to achieve specifc strategic goals.


The judges will consider details of the marketing/promotional activities undertaken with, where appropriate, examples of marketing/promotional material and results of the activity.
The judging panel made up of experts across the board will scrutinise the entries and data and their comments and feedback will be available after the awards.
All those involved on the main judging panel are excluded from entering the awards or having any commercial links to the retailer or manufacturer.