Awarded to the most innovative pizza product.

The previous winners are:

Innovative Category

2018 - Aldi - Chicken Pesto with grilled Mediterranean Veg and Lemon Oil

2017 - Morrisons - The best single serve goats cheese and beetroot pizza

2016 - The White Rabbit Pizza Co – Organic, gluten free pizza range

2015 - Goodfella’s, Gluten free pizza – pepperoni, ham and mushroom

2013 - Sainsbury’s - Taste the Difference Global Chipotle BBQ Pulled Pork and Sweet Potato Pizza

2012 - Iceland – Sweet Chilli Rising Dough Pizza (Tel: Brian Metcalfe 01244 842842)

2011 - Tesco - Finest Woodfired Limited Edition Italian Proscuitto and Margherita Palletta

2010 - Tesco’s - Chicken, Bacon and Fontal Calzone

2009 - Sainsbury’s - Smoky Rip ‘N’ Dip Pizza with BBQ dip

2008 - Pizza Express - Etna Romana

2007 - WeightWatchers - Hot & Spicy Chicken Oval Pizza

2006 - Waitrose - Chargrilled Aubergine & Casalinga Tomato Pizza with Balsamic Dressing

Prior to 2006 there were no sub-categories, only an overall Pizza Product of the Year Award

2005 - Stateside Foods - Asda Extra Special French Ham & Brie Pizza

2004 - Stateside Foods - Flavourings of the New World Peking Duck Pizza

2003 - Geest and Sainsbury - Goats Cheese, Fig and Red Onion Pizza