To recognise successful marketing and promotional initiatives by businesses operating in the UK pizza, pasta and Italian food industry. This award is open to all those involved in the market, including suppliers and the judges seek to identify initiatives that have been used to achieve specifc strategic goals.
Co-op - Irresistible Pizza (Premium Range Launch)
Ask Italian - Edible Bouquet Masterclasses
Bath Pizza Co – Pizza for Plastic (Pizza for Good)
Papa John’s GB - Summer Bee Sting and the Beeza
Takeaway Doctor - Holistic Marketing Campaign for an Independent Pizza Store (The Fat Pizza)